S2_Ep.01 I Date 23.09.2021
Episode name - Women Entrepreneur's Financial Literacy: The E-learning Platform where Numbers become Stories
About Shannon Pestun and Shauna Frederick –
Shannon Pestun: Co-Founder @ The Finance Cafe
Shauna Frederick: Co-Founder @ The Finance Cafe
Company Contact details:
Shannon Pestun, Co-founder of The Finance Cafe
Shannon is a former business banker that led the first dedicated strategy for women entrepreneurs at ATB Financial, where she created programs, including the ATB Build Her Business initiative, which was recognized by the Women Entrepreneurship Knowledge Hub as an emerging funding model in Canada.
As a proud Metis women entrepreneur, today Shannon runs her own consulting practice whose primary focus is the advancement of women’s economic empowerment. Recognized as a Canadian thought leader in women’s entrepreneurship, Shannon was one of seven women appointed to serve on Canada’s women’s entrepreneurship expert panel.
She is also recognized as a SHEInnovator by SHEInnovates Alberta - a pilot chapter for UN Women and a finalist for the Diversity Ambassador of the Year award by Women in Finance - Canada.
Shauna Frederick, CPA - Co-founder of The Finance Cafe
“When we don’t know what our financials are telling us, it’s hard to trust that we’re making the right decisions for our company's our bottom line - and in turn - how that is impacting our lives"
As a skilled Chartered Professional Accountant, Shauna has experience not only as a female entrepreneur but by working with entrepreneurs across a variety of sectors an on-the-go CFO that takes the frustration and anxiety out of the accounting unknowns, helping entrepreneurs navigate the financial and accounting challenges that come with running a business.
Shauna is currently working with CPA Canada on a Value Creation Proof Of Concept Initiative as well as providing input into the overall CPA Competency Map. Shauna spent close to 10 years with the Famous 5 Foundation (“F5F”) and chaired the Foundation for five of those years.
At the Finance Cafe, we want you to get to a place where you feel empowered by numbers and the stories they create for your business. Our financial literacy course will change the way you connect to the numbers inside your business, help you to find clarity, connection, and confidence while teaching you how to tell your business story - one number at a time.
Built by women entrepreneurs for women entrepreneurs, The Finance Cafe’s program consists of seven, self directed online learning modules that build your confidence and capability. Yes, there will be numbers - but there will also be bold conversations and thought provoking questions that will help you challenge your financial beliefs and explore how your perceptions, attitudes and behaviours shape the emotional connection you have to your business.
Learn more than just theory - through the theoretical concepts you will learn the “why” behind financial concepts and “how” these concepts connect to your success and business journey.
Module 1: The money mindset
“There’s Always More Than One Bottom Line”
Module 2: Financial fundamentals
“Learn how to Tell your Financial Story”
Module 3: The profit story
“Exploring the Different Types of Profit ”
Module 4: Cash is queen
“Turning Profit Into Cash”
Module 5: . The solvent business
“Keeping Your Small Business Solvent - the Importance of Liquidity and Solvency”
Module 6: Your financial roadmap
“Creating Your Financial Roadmap, Building Your Future”
Module 7: The financing landscape
“Learning the In’s and Out’s of Accessing Financing for Your Business”
The Finance Cafe, offers a flexible, self-paced program that allows you to commit to a financial literacy practice where you will:
Learn how your relationship with money impacts your entrepreneurial journey
Acquire techniques and financial management skills that will help you achieve success
Turn everyday financial observations - the good, the bad and the ugly - into decision making tools
Understand how to leverage financial concepts to drive profitability and sustainability
Recognize opportunities and early warning signs that shape your success
Master the importance of business finance and sources of capital
Learn how bankers and investors think and assess risk
Realize that you are more capable in your company and find comfort and control in the financial process of running your business
Step into your full potential as a woman entrepreneur