Ep.13 I Date 25.03.2021
Episode name - Saawan Logon on Eco-Entrepreneurship: Business that grew exponentially during pandemic
About Saawan Logan –
Saawan Logan: Co-Founder & CEO of North Water
At the dainty age of six she’d come back home with the right change from the corner store and kept the silver and copper coins securely in an empty jam jar. Whilst the rest played dolls, she ran around in her knickerbockers with kids in the neighborhood, and was hardly to be seen or found, unless of course, it was dinner time. She took matters in her own hands to run the family business at a young age of sixteen, juggling school to keep her family afloat.
Saawan Logan, Founder and CEO of North Water, is the woman that makes it all happen. She turns dreams into reality, with persistence, drive and her super charged energy. In one of her many hikes, in Alberta, a random thought came to mind, as she scooped with her hands freshly flowing water from the rockies to quench her thirst. She was quick to realise that the fresh, alkaline water should be accessible to all Canadians, and perhaps to others in the world who are not so fortunate to have access to clean water. However, there was a problem.
To capture the freshness and taste and keep it’s alkalinity and purity was far more simpler than packaging the water. Saawan had to challenge the status quo, single use beverage containers have been choking the planet with cheap plastic for decades, and were beating the efforts of sustainability and conservation activists with million dollar marketing budgets across all sorts of media. This was difficult but achievable.