Ep.16 I Date 06.05.2021
Guest Name –Adrian Savin & Azrah Savin
Episode name - New Era of Digital Marketing with Adrian & Azrah
About Adrian Savin & Azrah Savin –
Adrian Savin: Founder @ Profilio
Email- hello@profilio.ca
Number: +1 647-895-9135
Contact- LinkedIn
Adrian brings seven years of digital product and business experience to the team. Currently, Adrian is completing an Executive MBA, operating a digital experience and marketing agency called Profilio, and participating in the venture capital community as a founding associate of the UCeed Haskayne Student Fund and an analyst with Builders VC. As the owner of Profilio, Adrian has secured contracts with some of Canada's largest corporations.
Notable projects include TC Energy’s corporate website and Starbucks’ social responsibility page. Leveraging a depth of knowledge in User Experience design and engineering, Adrian has also
designed and built multiple mobile apps in the insure-tech and fin-tech startup space.
Azrah Savin: Director of Marketing & Business Development
Contact- LinkedIn
Email-hello@profilio.ca
Number: +1 647-895-9135
Azrah is a sales & business development professional with a Masters of Management from Carnegie Mellon University. Whether transitioning musician revenue streams to eCommerce or strategizing with entrepreneurs and enterprise clients on how to scale their workplaces and introduce flexible environments, Azrah transitions traditional industries’ through digital transformation. Most notably, she has worked for global industry leaders, including LinkedIn, Warner Brothers and WeWork. At WeWork, the worldwide leader of co-working, she led the Canadian team’s market expansion into Alberta, focusing on new business development and public partnerships. She joins Profilio from Durum Capital, where she served as the VP of Innovation, leading strategy on marketing, branding and alternative revenue streams.
Profilio is a digital consulting and design studio that uses business strategy, creativity and human-centric design principles to build high-impact digital experiences. Our goal is to improve the relationship between our partners and their customers through creative services and bespoke digital solutions that interface with a robust set of marketing and analytics tools.
We build human-centered experiences for a changing digital world. We believe that serving our clients (who we refer to as our partners) means serving their end-user. Our partners understand their vision and product. We understand branding, community building, and engaging with both online and offline users.
At Profilio, we follow the RIDE Approach- Research, Iterate, Develop, Enhance.
Episode Highlights-
1) Journey from Toronto to Calgary
2) When Adrian & Azrah decided Calgary to be their home for life and business
3) Story & Concept of Profilio
4) Boutique consulting & Digital agency. A 360 degree unique solution with Profilio
5) Future of an agency in the post pandemic situation
6) Adrian's learning curve from entrepreneurial journey
7) Azrah's experience & mindset shift from Corporate world to Startup industry
8) How both of them keep the compartmentalization between their personal and business life
9) When choosing a co-founder
10) Future of Profilio and vision of 2021
11) Advice to the aspiring Entrepreneurs and where to find resources
12) Tips to find employment for job seekers
13) Impact Adrian & Azrah wants to create
14) We had little fun over Rapid Fire fun questions :)