S2_Ep.01 I Date 23.09.2021

Guest Name –Shannon Pestun and Shauna Frederick

Episode name - Women Entrepreneur's Financial Literacy: The E-learning Platform where Numbers become Stories

About Shannon Pestun and Shauna Frederick –

Shannon Pestun: Co-Founder @ The Finance Cafe

Contact: LinkedIn

E: Shannon@TheFinanceCafe.ca



Shauna Frederick: Co-Founder @ The Finance Cafe


Contact: LinkedIn


E: Shauna@TheFinanceCafe.ca




Company Contact details: 


Website


LinkedIn


S: @TheFinanceCafeOffical




Shannon Pestun, Co-founder of The Finance Cafe


 “At the Finance Cafe, we’re flipping the switch, challenging old narratives, and changing conversations to make talking about money, finance, credit, and capital not something to be ignored, but embraced."


Shannon is a former business banker that led the first dedicated strategy for women entrepreneurs at ATB Financial, where she created programs, including the ATB Build Her Business initiative, which was recognized by the Women Entrepreneurship Knowledge Hub as an emerging funding model in Canada.


As a proud Metis women entrepreneur, today Shannon runs her own consulting practice whose primary focus is the advancement of women’s economic empowerment. Recognized as a Canadian thought leader in women’s entrepreneurship, Shannon was one of seven women appointed to serve on Canada’s women’s entrepreneurship expert panel.


She is also recognized as a SHEInnovator by SHEInnovates Alberta - a pilot chapter for UN Women and a finalist for the Diversity Ambassador of the Year award by Women in Finance - Canada.



Shauna Frederick, CPA - Co-founder of The Finance Cafe


“When we don’t know what our financials are telling us, it’s hard to trust that we’re making the right decisions for our company's our bottom line - and in turn - how that is impacting our lives"


As a skilled Chartered Professional Accountant, Shauna has experience not only as a female entrepreneur but by working with entrepreneurs across a variety of sectors an on-the-go CFO that takes the frustration and anxiety out of the accounting unknowns, helping entrepreneurs navigate the financial and accounting challenges that come with running a business.


Shauna is currently working with CPA Canada on a Value Creation Proof Of Concept Initiative as well as providing input into the overall CPA Competency Map. Shauna spent close to 10 years with the Famous 5 Foundation (“F5F”) and chaired the Foundation for five of those years.


During her time with F5F, Shauna was able to connect with and learn from many female entrepreneurs, oversee committees across Canada, work with external partners and Government officials and co-lead the creation and delivery of a Girls’ Leadership Program, a 5-week program focused on building leadership skills in girls. Shauna is passionate about entrepreneurship, diversity and advancing the rights of women and girls.



At the Finance Cafe, we want you to get to a place where you feel empowered by numbers and the stories they create for your business. Our financial literacy course will change the way you connect to the numbers inside your business, help you to find clarity, connection, and confidence while teaching you how to tell your business story - one number at a time.   


Built by women entrepreneurs for women entrepreneurs, The Finance Cafe’s program consists of seven, self directed online learning modules that build your confidence and capability. Yes, there will be numbers - but there will also be bold conversations and thought provoking questions that will help you challenge your financial beliefs and explore how your perceptions, attitudes and behaviours shape the emotional connection you have to your business.  


Learn more than just theory - through the theoretical concepts you will learn the “why” behind financial concepts and “how” these concepts connect to your success and business journey.


Module 1: The money mindset
There’s Always More Than One Bottom Line” 

Module 2: Financial fundamentals

Learn how to Tell your Financial Story”  

Module 3: The profit story
Exploring the Different Types of Profit ”

Module 4: Cash is queen
Turning Profit Into Cash”

Module 5: . The solvent business
Keeping Your Small Business Solvent - the Importance of Liquidity and Solvency”

Module 6: Your financial roadmap
Creating Your Financial Roadmap, Building Your Future”

Module 7: The financing landscape
Learning the In’s and Out’s of Accessing Financing for Your Business”



The Finance Cafe, offers a flexible, self-paced program that allows you to commit to a financial literacy practice where you will:


  1. Learn how your relationship with money impacts your entrepreneurial journey


  2. Acquire techniques and financial management skills that will help you achieve success


  3. Turn everyday financial observations - the good, the bad and the ugly - into decision making tools


  4. Understand how to leverage financial concepts to drive profitability and sustainability


  5. Recognize opportunities and early warning signs that shape your success


  6. Master the importance of business finance and sources of capital


  7. Learn how bankers and investors think and assess risk


  8. Realize that you are more capable in your company and find comfort and control in the financial process of running your business


  9. Step into your full potential as a woman entrepreneur




Episode Highlights-

  • Learn how your relationship with money impacts your entrepreneurial journey
  • Acquire techniques and financial management skills that will help you achieve success
  • Turn everyday financial observations - the good, the bad and the ugly - into decision making tools
  • Understand how to leverage financial concepts to drive profitability and sustainability
  • Recognize opportunities and early warning signs that shape your success
  • Master the importance of business finance and sources of capital
  • Learn how bankers and investors think and assess risk
  • Realize that you are more capable in your company and find comfort and control in the financial process of running your business
  • Step into your full potential as a woman entrepreneur

Stay Healthy and Spread Awesomeness…..