Role of Technology in Startups today

With technology in your business, the only way to go is GLOBAL!

Date 4.2.2021

About Role of Technology in Startups today –

"The secret of getting ahead is getting started"- Mark Twain

It takes a lot of courage to get out of your safe and settled life and into a voyage of uncertainty. If sailed well, the possibilities are endless.

When you are in business, always remember that "Fortune favours the bold”. 

Some common roadblocks entrepreneurs face while starting a new business, which can be solved using digital are:

  • How can I get more people using my solution?
  • How can I share my ideas?
  • How do I expand my network?
  • How do I attract investment?
  • How do I create brand awareness?

But what if you are told that the adoption of a new digital solution could take your company to the next level.

  • Automate and remember that automation is the revolution.
  • Automation directs productivity. If you want to go manual, then you will be as outdated as manual transmission cars. People respect their nostalgia but not their utility.
  • No business can even move an inch without communication because good communication is the only bridge between confusion and clarity. If you want to collaborate, you need to get out of that bag and communicate with people. Because communications bring people and people bring values and values bring money!
  • Once you start getting traffic, you need to have an inventory, and what's better than going for paid servers? They are affordable and, most importantly, reliable.
  • Imagine a brilliant idea struck your brain, and you carefully noted it down on a paper; you put that in your briefcase and take that to your investors. suddenly you happen to find out that your very own friend stole it from you and got the investment before you did. Do you feel cheated? If it's a yes, then let me brighten you up with a piece of good news, using technology as information protection is now a big thing.
  • Financial savings is one of the most significant benefits of technology in business. 

As discussed earlier, you need to have a concrete idea that ideas bring people, people get value, value brings capital, capital brings in more people, and the cycle continues. This is the same cycle that you need to follow to make it to the hall of fame. 

Success is a lonely road, and you won't meet a lot of people by your side. It will mostly be your shadow. But you are required to get up and lead in these times.

Loads of entrepreneurs get a good break after sharing their struggle with the world, resulting in more people getting involved yet higher market shares. Everything is connected. You can only see if you are willing to.

Technology soldered with innovation could get you from rags to riches!

Enough of chatting, let's talk business now, shall we? Your online presence defines your market presence in this contemporary world.

Here is a list of tools that, if used wisely, could give you a fortune. Let us take a look,

  • Marketing/ CRM - Hubspot, Mailchimp, social media platforms
  • Booking/ Contracting - DocuSign, Calendly, Acuity, Setmore
  • Graphic Design - Planoly, Canva, Crello
  • Website Development - Wix, SquareSpace, WordPress
  • Similarly, for Servers (AWS), Gmail Suite would work like a charm.

There are plenty of others online. It's time to get out of your comfort zone and hunt them! You have your brilliant idea; now you need to circulate it, you use a website.


You want more traffic, and you go for social media platforms. You want your site to look more welcoming and to the point, get a graphic designer. Want to get more critics and reviewers, you go for blogs. You need to store these files; you rent a server. 


If you start looking at the bits carefully, you will understand that everything connects. And just like sherlock's spider-web tracing, all of these lead us back to that precise term we started with, TECHNOLOGY IN BUSINESS!

Stay Healthy and Spread Awesomeness…..