About New Era for Marketing Agency –
As George Santayana said, "Advertising is the modern substitute for argument; its function is to make the worse appear, the better." Advertisement will lead your local household product to become a global household product. It would be best if you pinned this idea inside your head.
The more you introduce the vision to people, the more people will invest in your product. Look, when you reach a retailer to buy any stuff, let us consider a pressure cooker for this example. Manufacturers don't display their cons because they would never sell their product.
Everything is sold based on the comparison. You buy a product that's less bad than the other one. For the interest of this article, we will, first, talk about the event industry.
Hey, do you recall the job fair, festival, or trade conference you recently attended?
Well, that is being taken care of by the event industry. This industry is also recognized as event management and event planning. This industry includes one-person party administrators to large businesses.
They come with an idea for and expertise in the intricacies and creativity of delivering a great and fulfilling corporate or social eve. Let us get a piece of short information about the types of events they manage. The event industry companies are publicly open and can take the controls of some or all the following responsibilities.
Location scouting and procurement
Invitations and other marketing collateral
Booking and management of event staff, entertaining, and event evaluation.
There are mainly two categories of events:
You can hire somebody or a business to manage one or more features of your event. The scale of your hire depends on your:
Special occasions will proceed up during your life. You may see yourself in the organizing and managing department. Maybe due to lack of aides, or you genuinely want to take charge but not have the time.
Some of these can be:
Birthdays and anniversaries
Family and high school reunions
For the events mentioned above, a profession or group of professionals always come in handy for the perfect execution of your idea. Here we are saying some of the most famous event management companies worldwide:
These are a few of many world-renowned event industries. Are you feeling confident now? But wait! did you notice the similarity between them all.
If not, then let us enlighten you. Each one of these companies has implemented digital advertisement as their advertising tool. And look at them now.
Need we say more? Considering that you have understood the basics of the event industry and the need of advertisement, let us know traditional and contemporary advertising, a.k.a. digital advertising.
What do you mean by traditional marketing and digital marketing?
Traditional marketing uses traditional channels, like billboards and printed media. Until the development of the internet in the 1990s, conventional marketing was the only marketing type. But the times are changing.
The introduction of the internet brought digital marketing into the game, and it blew the idea of advertisement all over. Digital marketing utilizes digital channels such as websites and social media as tools for marketing communication. Hence it is fast and instant.
How is digital marketing useful and significantly in the event industry?
Since the arrival of the internet, digital marketing has taken over the traditional industry as a sand storm does to the desert sky. Digital marketing is the new normal! With the arrival of the novel coronavirus, everything has come to a halt.
Be it peoples' lives or their money. Remember that "every closed door leads to an open one, the one can find it only if one can look past through adversity!" Since the spread of the virus, every offline service platform is forced to be converted into an online system.
Considering that you know what and why is digital marketing the need of the hour, let us move towards the doing part!
How to Shift From traditional, a.k.a. physical to virtual events and maximize your event outcomes?
Recently, many trade shows changed their onsite programs into digital (virtual) events.
Facebook had canceled its F8 software developer conference.
Google turned to a virtual event for Google Cloud Next 2020.
The city of Austin, Texas, canceled SXSW.
The question is, how can you get enthusiastic buy-in from far attendees so externally that face-to-face aspect? There are a few approaches to grab here:
You need to forget passive PowerPoint presentations and leave the old pre-recorded lectures from your boss. You need to understand that, before going to any event, you've already calculated your Return of Investment (ROI). You know who your possible customers are and what they're looking for.
It would be best if you turned towards tactics that go for virtual events. Some of them can be:
Virtual event panels and forums
Interesting pre-recorded videos
Animated education content
Additional to these, you can also use these tips to constrain your viewers to take the step:
Embrace digital technology tools and forms that communicate your message
Develop a virtual event advertising strategy that follows your intentions
In the end, we would like to settle by saying that modern problems need a modern solution. You have the answer already, and we hope that with this blog, we have served you with some ideas in which you can take that dream into a reality!